Intelligent Retail: Data + AI Driving the Future
The integration of artificial intelligence (AI) and data is revolutionizing the retail sector, with new solutions being presented daily to enhance efficiency, personalization, and decision-making. These models have demonstrated the capability to foster innovation in the sector. Whether using advanced language models, such as LLMs, to assist consumers in choosing a product or utilizing Natural Language Processing (NLP) models to communicate with customers, we are certain that consumer behavior and purchasing will continue to be transformed by these technologies.
This evolution in the relationship between data and Artificial Intelligence allows companies to capture and analyze information, dynamically adapting and personalizing their strategies, resulting in a more comprehensive and agile understanding of consumer engagement. Consequently, retailers optimize experiences across all sales and communication channels, their in-store operations, product positioning, marketing strategies, and necessary future changes in the business model. Among the emerging changes in the business model, data monetization as a revenue source highlights the importance of careful and ethical management of customer data, balancing personalization with privacy.
Objective
This event's objective is to demonstrate how data analysis and AI technologies are revolutionizing retail businesses' operations, offering powerful insights to improve operational efficiency, personalize the customer experience, and drive growth.
The 16th Latin American Congress of Retail and Consumer Affairs (CLAV 2024) extends a warm invitation to everyone. We invite you to explore how AI and data are shaping the future of retail consumption and to be a part of the discussions that will build the intelligence of the future of retail consumption. Your presence will enrich the event and contribute to the collective understanding of these transformative technologies.
