Awarded Articles - CLAV 2021

Crowdsourcing: Soluções para a Covid-19

13º Congresso Latino-Americano de Varejo e Consumo: “After COVID-19: Building Purpose through Stakeholders in Retailing”, realizado nos dias 29 e 30 de outubro de 2020.

Artigo Premiado
(melhor artigo executivo)

Resumo: With the impact of the pandemic caused by the Coronavirus (COVID-19) on market, small retailers were at risk of closing. Predictive planning models, usually built on the evaluation of historical data, were not able to support decision making. As an alternative for the Brazilian scenario, Crowdsourcing was evaluated, through the content of Lives with experts on the Instagram platform. In a qualitative, exploratory approach, the data collected was analyzed and its content classified. As a result, 22 categories were identified, consisting in points of attention and potential actions for maintaining the business. Ahead of these categories, the analysis of the narratives also revealed the influence of the entrepreneur's decision making for the organization's directions, in addition to the importance of people for success. It was also possible to highlight the need to prioritize care with finances and the adoption of technology as a factor of reinvention and approach to the customer. Notes demonstrate the possibility of obtaining solutions through collective constructions on the platform, indicating alternatives for the moment and a new paradigm for studies of social networks.

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