É um consenso nas organizações de vendas que metas desafiadoras devem ser estabelecidas para motivar os vendedores a…
A Lojas Americanas, uma das maiores redes varejistas brasileira, completou 90 anos em 2019 com a celebração de êxitos e…
Resumo: A narrativa do caso é delineada em torno do processo de estruturação das ferramentas de gestão da empresa Casa da…
Abstract: This study presents a data-driven attribution model applied in the context of HECJ, employing a novelty technique…
Abstract: The emotion involved in food consumption has been used to better understand the consumer and to generate…
Resumo: With the impact of the pandemic caused by the Coronavirus (COVID-19) on market, small retailers were at risk of…
Resumo: The COVID-19 pandemic changed the world the way we know it and has its impacts can be extended to the consumer…
Resumo: An interesting characteristic of embarrassment is that individuals can experience it vicariously when observing the…
Resumo: The retail context faces an increasingly pervasive presence of mobile. Yet, most purchases are still concluded in…
