Resumo: With the impact of the pandemic caused by the Coronavirus (COVID-19) on market, small retailers were at risk of…
Resumo: The COVID-19 pandemic changed the world the way we know it and has its impacts can be extended to the consumer…
Resumo: An interesting characteristic of embarrassment is that individuals can experience it vicariously when observing the…
Resumo: The retail context faces an increasingly pervasive presence of mobile. Yet, most purchases are still concluded in…
Resumo: While social influencers as streamers promote and endorse brands in social media, we do not know how following the…
