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CLAV 2021

Call for Papers

The 14th Latin American Retail and Consumption Conference (CLAV 2021), which will be held on October 26-27, 2021, with the theme “Ubiquitous retailing: new technologies transforming the consumer journey”, we inform that the call for papers is available.

  • Full papers
  • Working Papers 
  • Workshops 
  • Teaching Cases
  • Doctoral Consortium
  • Professional Master's Consortium
  • Undergraduated Papers

 


DEADLINE EXTENDED FOR PAPER SUBMISSION: Monday - August 09, 2021


The best papers will be considered for publication in the following journals:
 
Marketing Intelligence & Planning
RAE (Revista de Administração de Empresas) Retail Forum Edition
Brazilian Journal of Marketing (REMark)
Latin American Business Review

CLAV
The role of integrating the academic approach to professional relevance

The Latin American Retail and Consumption Conference (CLAV) integrates the academic approach to professional relevance, articulating the process of research and dissemination of knowledge in retail. Participants have access to researchers and renowned professionals, which builds links between the market and academic excellence. We encourage students and academics to send their best efforts in full papers, executive papers, and working papers, as well as submissions to our doctoral consortium, scientific initiation session, and teaching cases.

1st
ACADEMIC CONFERENCE OF RETAIL AND CONSUMPTION OF THE WORLD
13 EDITIONS
BUILDING TIES BETWEEN MARKET AND ACADEMIC EXCELLENCE
Our philosophy of integrating the academic approach with professional relevance
Ubiquitous retailing: new technologies transforming the consumer journey"

During their shopping journey, consumers permeate between offers made by online retailers, traditional retailers, pure players, and hybrid and fluid models. The expansion of electronic commerce in less traditional ways, such as: social selling and mobile commerce, are increasingly viable alternatives. This process was accelerated given the restrictions imposed by the Covid-19 pandemic, purchasing habits were fundamentally and permanently changed. Innovations that were planned for five or seven years were made in months, presenting a new challenge for retail managers...

 

 

 

 

Ubiquitous retailing: new technologies transforming the consumer journey"

Awarded Articles (CLAV 2020)

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