The 15th Latin American Retail and Consumption Conference (CLAV 2023), which will be held on October 26-27, 2023, with the theme “Building the Future of Retail Consumption.
Accepted papers: https://clav.fgv.br/trabalhos-aprovados
The best papers will be considered for publication in the following journals:
Marketing Intelligence & Planning
RAE (Revista de Administração de Empresas) Retail Forum Edition
Brazilian Journal of Marketing (REMark)
Latin American Business Review
The Latin American Retail and Consumption Conference (CLAV) integrates the academic approach to professional relevance, articulating the process of research and dissemination of knowledge in retail. Participants have access to researchers and renowned professionals, which builds links between the market and academic excellence. We encourage students and academics to send their best efforts in full papers, executive papers, and working papers, as well as submissions to our doctoral consortium, scientific initiation session, and teaching cases.
In the last decade, there has been a significant change in the way people consume. Consumers are increasingly demanding, requesting transparency throughout the purchase process and seeking personalized experiences with their consumer culture.