The Latin American Retail and Consumption Conference (CLAV) integrates the academic approach to professional relevance, articulating the process of research and dissemination of knowledge in retail. Participants have access to researchers and renowned professionals, which builds links between the market and academic excellence. We encourage students and academics to send their best efforts in full papers, executive papers, and working papers, as well as submissions to our doctoral consortium, scientific initiation session, and teaching cases.

During their shopping journey, consumers permeate between offers made by online retailers, traditional retailers, pure players, and hybrid and fluid models. The expansion of electronic commerce in less traditional ways, such as: social selling and mobile commerce, are increasingly viable alternatives. This process was accelerated given the restrictions imposed by the Covid-19 pandemic, purchasing habits were fundamentally and permanently changed. Innovations that were planned for five or seven years were made in months, presenting a new challenge for retail managers...